A friend at work showed me this the other day and I just think it's a perfect example of service design in action. Tesco, a global grocery store chain, has created a way for shoppers to purchase groceries by scanning grocery items on a giant graphic on subway walls using their cell phones and then Tesco will deliver them to the shopper's home.
Amazing service design. Saves time and eliminates a lot of the work of shopping for customers and I imagine it could lead to quite a revenue boost for Tesco. Plus all of the free viral marketing that they are getting.
Interesting idea, thanks for sharing.
ReplyDeleteVery interesting, Chris!
ReplyDeleteI enjoy watching this video.. truly an amazing service design to save a lot of time and eliminate a lot of work.
Thanks for sharing this url.