We often see that links embedded in a paragraph should be used on words that describe what the user will see after they click it. A coworker recently shared this post from Dustin Curtis about his personal experience as he modified the text around a link to his Twitter account. He started with simple statements like "I'm on Twitter." with his Twitter account linked from the word "Twitter". He then ended up with the link in a sentence on the word "here", which isn't as elegant of a presentation, but seems to be more effective. He identifies the success of this presentation to the forcefulness of the phrase "You should follow me on Twitter here," and how it directly addresses the person reading it.
I find this interesting because it is definitely not the most sophisticated solution, but if you're trying to get people to act on a link, sophistication may not be what you want. Instead, you need to take the route of advertising, address the broadest range of users, and tell them what they should do instead of hinting at it.
What do you think? Is it more important to cater to the masses even if the design is not as clean, or is there a way to marry the two and have good, effective design that pushes action?