Sunday, August 9, 2009

Advertisement vs. Design

On July 27, 09 in New York Times, an article talked about how Walt Disney is cooked up this Disney Media and Advertisement Lab to identify how effective ads are displayed on their sites.

The chosen tools are advanced than what you would think. As we have discussed various usability tests in the class, these media groups are using similar methods to track how ads are viewed and which ones are effective. Such tools besides eye tracking were heart-rate monitors, skin temperature readings and facial expressions to monitor. They are trying to figure out how small the ads can be but still viewed by users or how they feel about certain ads by looking at their facial expressions.

Again, we are faced with corporate driven $tragegy vs. functionality of information dissemination. This disturbs me greatly as they have to figure out a way to effectively making sure users see ads. As a usability designer, how would you feel about your design being compromised. I understand if it is for entertainment. What annoys me the most is that ads are getting aggressive and no longer a part of the page anymore. In old days, ads had a space in your page. They are in your face and you have to click to stop ads. In usability standpoint, it is not functional part of the sites and not friendly to users. It distracts you from doing what you want to do. If you are an independent designer, you may purposely add spaces for ads. In larger corporate levels, is this how it works? Would designer informed how ads will be displayed so they need to change design to accommodate ads or simply told to design a site but marketing dept. will figure how to put over ads over your design?

What happened to user-centered design? I haven’t across any design books/sites that talks about how to incorporate ads as a part of design. I see Google ads model where you can simply select what type of ads and place a widget on your page. But that’s more for independent designer. I wonder about larger corporations that accept ads. What do you think?

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.