Wednesday, July 13, 2011

Tesco's subway shopping

A friend at work showed me this the other day and I just think it's a perfect example of service design in action. Tesco, a global grocery store chain, has created a way for shoppers to purchase groceries by scanning grocery items on a giant graphic on subway walls using their cell phones and then Tesco will deliver them to the shopper's home.

Amazing service design. Saves time and eliminates a lot of the work of shopping for customers and I imagine it could lead to quite a revenue boost for Tesco. Plus all of the free viral marketing that they are getting.


  1. Interesting idea, thanks for sharing.

  2. Very interesting, Chris!

    I enjoy watching this video.. truly an amazing service design to save a lot of time and eliminate a lot of work.

    Thanks for sharing this url.


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