A recent Mashable post included this image of a new mobile-based service. The minute I saw it I thought, "Hey - Service blueprint!"
I liked this approach in explaining the service because it occurs to me that someone like my mom can understand it more easily than if I tried to simply explain it. My mom knows what texting is, but is only familiar with the limited scope of what texting is used for in social communication. Showing how a phone can help collect medical data in the field is captured here in way that illustrates how the "front stage, backstage" SMS interactions create this new service.
A blueprint like this helps to visualize the opportunity and interplay of the technologies. The inclusion of the bobble-headed figures adds a "people" dimension to something that otherwise might seem like a disconnected technical solution.