It's one that's been around for quite some time, but does a brilliant job of conveying the concept of a mental model. I think it works well, simply because we all understand bicycles. It's kind of like using Apple Computers, to support a story about innovation.
I love posting this on screen during a meeting and asking people "Why won't this work?" The conversation is always excellent.
Hope this is useful for those who have not seen it.
Very interesting -- I'd love to hear more about how those conversations sometimes play out!
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